Apa itu Digital Marketing?
Digital marketing adalah semua aktivitas pemasaran yang menggunakan digital channels untuk reach dan engage customers. Ini mencakup website, social media, email, search engines, dan digital platforms lainnya.
Digital Marketing Ecosystem
- Search Engine Marketing (SEM): SEO + PPC
- Social Media Marketing: Organic + Paid social
- Content Marketing: Blog, video, podcast, infographics
- Email Marketing: Newsletter, automation, nurturing
- Affiliate Marketing: Partnership dan referral programs
- Influencer Marketing: Collaboration dengan influencers
Digital Marketing Funnel
- Awareness: Brand awareness dan reach
- Interest: Generate interest dan engagement
- Consideration: Nurture leads dan build trust
- Conversion: Convert leads menjadi customers
- Retention: Keep customers engaged dan loyal
- Advocacy: Turn customers menjadi brand advocates
Key Performance Indicators (KPIs)
- Traffic Metrics: Sessions, users, page views
- Engagement Metrics: Time on site, bounce rate, pages per session
- Conversion Metrics: Conversion rate, cost per acquisition
- Revenue Metrics: ROI, ROAS, customer lifetime value
- Brand Metrics: Brand awareness, sentiment, share of voice