Ad Creative Best Practices: Membuat Ads yang Convert

Creative adalah Heart of Your Ads

Targeting yang perfect tidak akan menghasilkan conversion jika creative tidak menarik. Creative adalah first impression yang menentukan apakah user akan stop scrolling dan take action.

Visual Creative Guidelines

• High-quality images/videos (minimal 1080x1080)
• Bright, contrasting colors yang stand out di feed
• Minimal text overlay (< 20% dari image)
• Clear focal point yang draw attention
• Mobile-first design (80% users di mobile)
• Brand consistency dengan color scheme dan fonts

Video Creative Best Practices

• Hook viewers dalam 3 detik pertama
• Include captions (85% watch without sound)
• Optimal length: 15-30 detik untuk feed, 6-15 detik untuk stories
• Square (1:1) atau vertical (4:5) aspect ratio
• Show product/service dalam action
• Include clear call-to-action

Ad Copy yang Converts

Copy yang effective menggunakan psychology dan persuasion principles:

• Start dengan attention-grabbing hook
• Focus pada benefits, bukan features
• Use social proof (testimonials, reviews)
• Create urgency dengan limited time offers
• Include clear value proposition
• End dengan strong call-to-action

// Ad copy formula yang proven
Hook: "Struggling with low website traffic?"
Problem: "Most businesses lose 90% of potential customers because their website doesn't rank on Google."
Solution: "Our SEO service has helped 500+ businesses increase organic traffic by 300%."
Social Proof: "Join successful businesses like [Client Names] who trust us."
CTA: "Get your FREE SEO audit today - limited spots available!"

// Emotional triggers
- Fear of missing out (FOMO)
- Desire for status/success
- Need for security/safety
- Want for convenience/ease
- Aspiration for transformation

Ad Formats yang Perform Well

• Single Image: Simple, clean, high-impact visuals
• Carousel: Showcase multiple products/features
• Video: Highest engagement, great untuk storytelling
• Collection: Perfect untuk e-commerce
• Instant Experience: Immersive, full-screen experience
• Stories: Vertical, full-screen, high engagement

Creative Testing Strategy

• Test 3-5 different creatives per ad set
• A/B test headlines, images, dan CTAs
• Refresh creatives setiap 7-14 hari
• Monitor creative fatigue (declining CTR)
• Use Dynamic Creative untuk automatic testing
• Analyze top-performing elements untuk future creatives