Overview Facebook Ads Manager
Facebook Ads Manager adalah platform utama untuk mengelola semua Meta Ads campaigns. Interface yang powerful tapi bisa overwhelming untuk pemula.
Navigasi Utama Ads Manager
- Campaigns Tab: Overview semua campaigns
- Ad Sets Tab: Manage audience dan budget
- Ads Tab: Manage creative dan copy
- Account Overview: Performance summary
- Audiences: Manage custom dan lookalike audiences
- Creative Hub: Test dan preview ads
Campaign Creation Workflow
Step 1: Choose Campaign Objective
Pilih objective berdasarkan business goal yang spesifik. Ini akan menentukan optimization dan bidding options.
Step 2: Campaign Settings
- Campaign name (gunakan naming convention yang konsisten)
- A/B test settings (jika ingin test different elements)
- Campaign budget optimization (CBO) vs ad set budget
- Campaign spending limit
Step 3: Ad Set Configuration
- Audience definition (demographics, interests, behaviors)
- Placements (automatic vs manual)
- Budget dan schedule
- Optimization dan delivery
Step 4: Ad Creative
- Choose ad format (single image, carousel, video, etc)
- Upload creative assets
- Write compelling ad copy
- Add call-to-action button
Key Metrics to Monitor
Metrics yang paling penting untuk ditrack:
- CPM (Cost Per Mille): Cost per 1000 impressions
- CTR (Click-Through Rate): Percentage yang click ads
- CPC (Cost Per Click): Average cost per click
- CPA (Cost Per Acquisition): Cost per conversion
- ROAS (Return on Ad Spend): Revenue / Ad spend
- Frequency: Average times user sees your ad
Optimization Tips
- Test multiple ad creatives dalam satu ad set
- Use automatic placements untuk reach yang maksimal
- Monitor frequency - pause jika > 3x per week
- Exclude converted users untuk avoid waste
- Use broad targeting dan let Facebook optimize
- Set up proper conversion tracking