Menengah14 min readTim Dominatic

Local SEO Strategies: Dominasi Pencarian Lokal

Optimasi untuk Google My Business dan local search

local seogoogle my businesslocal searchcitations

Mengapa Local SEO Penting?

46% dari semua Google searches adalah local searches. "Near me" searches meningkat 500% dalam 2 tahun terakhir. Local SEO adalah opportunity besar untuk bisnis dengan physical location.

Google My Business Optimization

  • Complete profile dengan semua informasi
  • Verify business location
  • Add high-quality photos dan videos
  • Collect dan respond to reviews
  • Post regular updates dan offers
  • Use relevant categories dan attributes

Local Citations

Citations adalah mentions bisnis Anda di website lain dengan NAP (Name, Address, Phone) information:

  • Ensure NAP consistency across all platforms
  • Submit to major directories (Google, Bing, Apple Maps)
  • List di industry-specific directories
  • Get listed di local business directories
  • Monitor dan fix incorrect citations

Local Content Strategy

  • Create location-specific landing pages
  • Write about local events dan news
  • Feature local customers dan case studies
  • Create "near me" optimized content
  • Include local keywords naturally
<!-- Local business structured data -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Dominatic Digital Agency",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Jl. Sudirman No. 123",
    "addressLocality": "Jakarta",
    "addressRegion": "DKI Jakarta",
    "postalCode": "12345",
    "addressCountry": "ID"
  },
  "telephone": "+62-817-7005-5144",
  "url": "https://www.dominatic.com",
  "openingHours": "Mo-Fr 09:00-18:00",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "-6.2088",
    "longitude": "106.8456"
  }
}
</script>