Apa itu Technical SEO?
Technical SEO adalah optimasi aspek teknis website untuk membantu search engine crawl, understand, dan index website dengan lebih baik. Ini adalah foundation yang harus solid sebelum fokus ke content dan link building.
Website Architecture
- Flat site architecture (maksimal 3 clicks dari homepage)
- Logical URL structure dengan clear hierarchy
- Internal linking yang strategic
- XML sitemap yang comprehensive
- Robots.txt yang properly configured
Core Web Vitals Optimization
Core Web Vitals adalah ranking factor resmi Google sejak 2021:
- LCP (Largest Contentful Paint): < 2.5 detik
- FID (First Input Delay): < 100ms
- CLS (Cumulative Layout Shift): < 0.1
- INP (Interaction to Next Paint): < 200ms (menggantikan FID)
// Measuring Core Web Vitals
import { getCLS, getFID, getFCP, getLCP, getTTFB } from 'web-vitals';
getCLS(console.log);
getFID(console.log);
getFCP(console.log);
getLCP(console.log);
getTTFB(console.log);
// Optimize LCP
<link rel="preload" href="/hero-image.jpg" as="image">
<link rel="preconnect" href="https://fonts.googleapis.com">
// Optimize CLS
img {
width: 100%;
height: auto;
aspect-ratio: 16/9;
}
Mobile-First Indexing
- Responsive design yang perfect di mobile
- Same content di mobile dan desktop
- Fast loading di mobile networks
- Touch-friendly navigation
- Proper viewport meta tag
Structured Data Implementation
// Article structured data
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Technical SEO Guide",
"author": {
"@type": "Person",
"name": "SEO Expert"
},
"publisher": {
"@type": "Organization",
"name": "Dominatic",
"logo": {
"@type": "ImageObject",
"url": "https://www.dominatic.com/logo.png"
}
},
"datePublished": "2024-02-15",
"dateModified": "2024-02-15",
"mainEntityOfPage": "https://www.dominatic.com/technical-seo"
}